I work 12-hour nights and I try my best to keep the same sleep schedule all throughout the week. With everybody else in the house sleeping, and no money to spend going out to anywhere that's open through the night, I try my best to stay home and keep quiet. I've tried playing video games, but I'm a pretty serious gamer, and I get pretty into my games, and after a while my frustrations become noisily animated. I've tried reading books, but with a case of ADD as serious as mine, reading is just out of the question. So, I channel surf the basic cable. With 78 different infomercials to choose from, ranging from easy to use "set it and forget it" kitchen appliances, to psychics and supernatural healers, I've never found myself bored.
Some of these programs are really great. The people showing off the product aren't obviously desperate to sell their product, or trying to
damn me to hell for not buying it; but rather they're simply showing what the product can do, and letting it sell itself. It's commercials like these that will actually keep my attention (serious attention, rather than "this guy's such an idiot I can't take my eyes off of him" attention) for an extended period of time. And since I just moved into an apartment featuring a kitchen full of large paperweights rather than appliances, some of these commercials are totally relevant. I just now watched one for a Bose 321 system that I MUST OWN. It would be absolutely perfect for use with my computer. I've been looking to pick up a surround system for my computer for a while now, but my room would make putting a 5.1 Surround system in virtually impossible. This thing is BOSE, so it's obviously amazing (not to mention expensive), and there's only two speakers that put out full surround sound. Perfect.
Anyway, the purpose of this post is to beg the question, "Do you even pay attention to ads?" Take this guy for example. Everybody
knows him, and I'm pretty sure there's a large crowd ready and waiting to get their fist in his face at the first opportunity. His name is Billy Mays, and he screams for Oxy Clean. Never before have I seen the a more perfect example of cliche infomercialism than this guy's stuff. Whether he's selling Oxy Clean, or a bag of dead rats, he's always yelling "You need this product!!" Now, what on earth would I need a bag of dead rats for? Or a set of wrenches and power tools? I don't have a rat-eating child, or own a rat-eating pet, and I live in an apartment, so I really have no need for home and garden tools. Every time this guy comes on the TV, no matter how deadly the suspense of getting back to the show I was watching is, or how interesting the product he's selling is, I change the channel. Forget the mute button; Lord knows this guy's voice would boldly come right through a muted television.
But advertisements go far beyond infomercials. They're absolutely everywhere you look. Billboards, magazines, between segments of your favorite show, all over your myspace page. Ads are getting so out of control these days, that I've just stopped paying attention to them altogether. "Click here and win a free iPod!!!" Yea, right. More like, "Click here and you'll be formatting your hard drive every day for the rest of your life in a sad attempt to get rid of the virus you just downloaded!!"
Advertisements really upset me because they're proof of just how dumb people are becoming. We've all seen countless adds that closely resemble a windows system message pop-up saying, "Windows has encountered an error. Go to www.wewillsearchyououtandkillyou.com to get rid of the virus that caused it." Yeah, first of all, Windows will never tell you to go to a specific website. Everybody knows that. Second of all, Windows system messages don't flash brilliant, seizure-causing colors, or move about inside an internet browser pop-up window. And yet we all know that there are people out there calling the Geek Squad as soon as this sort of window pops up, thinking they're computer's broken. Others I've seen will say, "You're winner conformation number is #359759379874. Please click here to claim your new Rolls Royce." Are you serious?! It's quite depressing to know that there's a human being out there who's jumping for joy and calling the family about the car they've just won. How stupid do these advertising companies think we are?
A really good product or service will sell itself, and people appreciate and/or respect others who are forward and honest. Nowadays, people are just desperately trying to pull pennies from your pocket, doing anything and everything they can think of to make you buy their product. It's absolutely sickening, and it really doesn't have to be. Quite honestly, I like commercials. They can be funny, they can be well done, they can be informative. But when somebody actually tries to sell me their product or service by presenting me with a television commercial that's nothing more than 30 seconds of my life that I'll never see again, or with an internet add that's obviously trying to mislead or lie to me, I feel like boycotting that business for their worthless and selfish attempts at winning me over, rather than buying their product.
Addition (edit, for the lay person): Do I even need to mention political ads? I find it hilarious how candidates can take something so normal/obvious/whatever and turn it against someone. Al Franken is the worst!
What about you? Do internet and TV ads ever win you over?



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